Fashion · Lifestyle · UK Creator
@herownedit · @theabigaileditt
Dress like her ⬤ Dress for her ⬤ You're already her
About
Not something to follow.
Fashion isn't an item of clothing
It's your voice without having to say a word.
The quiet "I love you" you say to yourself.
Your soft armour. Your confidence.
A moment to feel proud of who you are.
My mission is to help you see that
Quietly waiting inside your wardrobe.
Because the girl you are?
She's always been there...
patiently waiting for you to discover her.
I'm building a brand for
I'm not here to help you find the statement pieces.
— I'm here to make you the statement piece.
Your signature style lives in
It's in the jacket, the pretty skirt,
the colour that feels most like you.
If it feels like home here, welcome.
Choose your style, pour a matcha
and settle in.
Brand Collaborations
Every piece of content I create is built on one thing — connection.
A transmission of energy, from my inner world to the girl watching. She's growing into herself, finding her confidence, becoming the woman she's always been, and your brand makes this a moment for her.
I don't create content. I create a feeling she can't forget.
And she acts on it.
Marks & Spencer
Multiple campaigns showcasing M&S fashion through the lens of confidence and feeling. Page-first hooks with organic storytelling — the brand becomes part of the journey, not the destination. Consistently strong engagement and campaign performance.
Starbucks
A lifestyle-first campaign promoting Starbucks' new protein foam range. The hook — a quiet luxury outfit that happened to match the coffee moment — led viewers naturally into an honest, relatable product story. Authentic, editorial, high engagement.
Firmoo
A soft, editorial campaign for Firmoo eyewear — shot in natural light with a quiet, intimate feel. The glasses weren't the outfit, they were the detail that made it. Lifestyle-led storytelling that let the product land without being pushed.
Give Me
A soft morning-routine campaign for Give Me — the brush woven into a quiet, unhurried start to the day. No transformation narrative, no before-and-after. Just the feeling of everything falling into place. Natural, editorial, and genuinely on-brand.
Content Style
Soft Editorial.
The scroll stops when something feels real.
I lead with the feeling. The confidence.
The quiet power of stepping into herself.
The moment she recognises herself in you.
THE AESTHETIC SERVES THE FEELING. NEVER THE OTHER WAY AROUND.
What I Offer
Organic Style Content
Fashion-led lifestyle videos and carousels that showcase your pieces through honest, unscripted storytelling. The brand fits naturally into the edit.
Brand Ad Campaigns
Page-first ad content with hooks that feel like organic posts. Your brand earns its place in the story — never the headline, always the feeling.
Long-form Storytelling
60-90 second brand videos with voiceover, personal narrative and an editorial visual style that builds genuine connection with the audience.
Let's Work Together
I work with brands whose values align with the Her Own Edit ethos — confidence, self-love, intentional style. If your brand believes that clothes are more than just clothes, let's create something together.
Get in Touch
Latest Content
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